Herbal/ traditional products will continue to play an important role in Austrian consumer health. Positive mindsets about the perception of the benefits of herbal/traditional products, a long tradition and the presence of trusted local players will continue to drive sales.
As herbal/traditional products are available through the same retailers as their non-herbal/traditional equivalents and not just through specialist retailers, accessibility and convenience are high. Consumers have the opportunity to directly compare and choose the product they feel most comfortable with, or which option offers the highest value for money.
Herbal/traditional dermatological and paediatric dietary supplements are the only products set to record further decline across the forecast period. Firstly, this outcome will be due to a more limited number of products and selections limiting future growth potential, as consumers are more likely to stick to what is proven to be helpful and fitting for their individual needs.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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