PROSPECTS AND OPPORTUNITIES
Tonics have potential to expand their consumer base through packaging and product innovation
Thee market for herbal/traditional products is set to see continued growth in constant value terms (2024 prices) over the forecast period, with herbal/traditional tonics leading the way. These products are well-positioned to capitalise on the growing trend of preventive health, with Taiwanese consumers increasingly seeking ways to improve overall wellness and reduce the risk of disease.
Women will represent an important target market
Women undergo distinct life stages influenced by hormonal changes, including menstrual, prenatal, pregnancy, and menopausal phases. These shifts often bring physical and emotional challenges, such as fluctuations in skin health, mood, weight, and sleep, which can greatly affect daily life.
Herbal and natural ingredients lend themselves to content marketing
The inclusion of plant and herbal extracts allows brands to effectively communicate their benefits, as consumers are already familiar with these ingredients. This familiarity enables companies to quickly build trust without incurring the high costs typically associated with scientific research, making it especially beneficial for those with limited resources or smaller budgets.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Taiwan?
- Which are the leading brands in Herbal/Traditional Products in Taiwan?
- How are products distributed in Herbal/Traditional Products in Taiwan?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Taiwan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Taiwan - Category analysis
KEY DATA FINDINGS
Positive growth in 2024, supported by consumer preference for natural ingredients
Whole food vitamins and phytochemicals begin to gain traction
Herbal/traditional tonics remains the most dynamic segment
Tonics have potential to expand their consumer base through packaging and product innovation
Women will represent an important target market
Herbal and natural ingredients lend themselves to content marketing
Consumer Health in Taiwan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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