PROSPECTS AND OPPORTUNITIES
A rising demand for herbal/traditional remedies is set to reflect shifting health attitudes in Taiwan
Value sales of herbal/traditional products are expected to rise over the forecast period overall. Certain categories will witness increasing consumer uptake, driven by evolving attitudes and behaviours towards health management.
Scientific innovation enhances consumer trust in herbal/traditional products
Herbal/traditional products are sometimes perceived by consumers as too mild to deliver noticeable efficacy. In response, across the forecast period brands will actively invest in scientific research and technological innovation to strengthen product credibility and performance.
There is set to be a rising interest in energy and mood-boosting herbal/traditional products
Several herbal and functional ingredients are gaining increased attention and expanding their user base in Taiwan. Maca supplements, originally introduced by local brands and primarily targeted at men’s health, particularly libido and sexual function, were once mainly used by older male consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Taiwan?
- Which are the leading brands in Herbal/Traditional Products in Taiwan?
- How are products distributed in Herbal/Traditional Products in Taiwan?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Taiwan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Taiwan - Category analysis
KEY DATA FINDINGS
Herbal/traditional remedies gain ground due to an aging population and focus on preventive health
Leading players in herbal/traditional products focus on science-backed innovation and traditional wisdom
Direct selling leads while retail e-commerce gains ground in herbal/traditional products
A rising demand for herbal/traditional remedies is set to reflect shifting health attitudes in Taiwan
Scientific innovation enhances consumer trust in herbal/traditional products
There is set to be a rising interest in energy and mood-boosting herbal/traditional products
Consumer Health in Taiwan - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!