Demand for herbal/traditional products in South Africa is predicted to continue rising across the category over the forecast period. Consumers are attracted to their natural positioning and perception of fewer side effects.
Despite the positive outlook for herbal/traditional products, the category’s reach is likely to be hindered by a high proportion of consumers who are unable to invest in these options due to financial constraints, lack of awareness, or understanding of the potential benefits they can offer.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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