PROSPECTS AND OPPORTUNITIES
Positive outlook for herbal/traditional products in South Africa
Demand for herbal/traditional products in South Africa is predicted to continue rising across the category over the forecast period. Consumers are attracted to their natural positioning and perception of fewer side effects.
Affordability still remains a significant concern for many South Africans
Despite the positive outlook for herbal/traditional products, the category’s reach is likely to be hindered by a high proportion of consumers who are unable to invest in these options due to financial constraints, lack of awareness, or understanding of the potential benefits they can offer.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in South Africa?
- Which are the leading brands in Herbal/Traditional Products in South Africa?
- How are products distributed in Herbal/Traditional Products in South Africa?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in South Africa?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in South Africa - Category analysis
KEY DATA FINDINGS
Herbal/traditional products appeal to consumers due to natural positioning
Increasing number of players invest in herbal/traditional products
Private label expands herbal/traditional offerings for more affordable options
Positive outlook for herbal/traditional products in South Africa
Affordability still remains a significant concern for many South Africans
Consumer Health in South Africa - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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