PROSPECTS AND OPPORTUNITIES
Continued innovation and the rise of combination products
Value sales will continue to enjoy strong growth during the forecast period. We expect continued innovation in product formats – for example, gummies, sachets, beauty + immunity combos - and more products targeting multiple health concerns.
Increased regulatory scrutiny and consumer sophistication
With the proliferation of new brands and aggressive marketing, regulatory scrutiny on product claims and quality will intensify. Consumers will become more discerning, seeking out products with proven efficacy, regulatory approval and transparent labelling - especially for beauty and immunity products.
Expanded retail distribution will drive demand, combined with growing popularity of herb gardening as a hobby
The forecast period is anticipated to witness substantial growth in the distribution of herbal and traditional products. Both international and local organic stores are rapidly expanding, providing high-quality herbal options to meet the increasing demand from health-conscious Filipino consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Philippines?
- Which are the leading brands in Herbal/Traditional Products in Philippines?
- How are products distributed in Herbal/Traditional Products in Philippines?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Philippines?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in the Philippines - Category analysis
KEY DATA FINDINGS
Consumer demand for immunity, beauty and digestive health
Rapid growth of ‘others’ within increasingly fragmented competitive landscape
Rapid online shift and rising interest in ingredients
Continued innovation and the rise of combination products
Increased regulatory scrutiny and consumer sophistication
Expanded retail distribution will drive demand, combined with growing popularity of herb gardening as a hobby
Consumer Health in the Philippines - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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