PROSPECTS AND OPPORTUNITIES
Steady growth anticipated for herbal/traditional products
Value sales of herbal/traditional products will continue rising steadily in Colombia during the forecast period. Tradition and perception of the safety of herbal remedies, as well as consumers seeking chemical-free and sugar-free alternatives, will continue to maintain positive demand.
No major developments anticipated in CBD products
Since the approval of the therapeutic use of CBD, most developments have been focused on topical products - for example, Menticol with CBD, and other creams and gels with CBD available at specialised cannabis stores, aimed at treating muscle pain. CBD oils are also available for topical use, with many consumers use them to aid sleep regulation and promote mood relaxation.
The two faces of e-commerce
Retail e-commerce sales for herbal and traditional products are seeing significant growth. Laboratories are distributing their products not only through their own websites and pharmacy platforms but also via popular applications like Rappi.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Colombia?
- Which are the leading brands in Herbal/Traditional Products in Colombia?
- How are products distributed in Herbal/Traditional Products in Colombia?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Colombia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Colombia - Category analysis
KEY DATA FINDINGS
Herbal/traditional products enjoys strong and sustained growth in Colombia
Mondelez retains leadership, supported by its ubiquity
Herbal/traditional products distributed primarily through pharmacies in Colombia
Steady growth anticipated for herbal/traditional products
No major developments anticipated in CBD products
The two faces of e-commerce
Consumer Health in Colombia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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