PROSPECTS AND OPPORTUNITIES
Healthy volume and value growth rates anticipated for all categories
All categories within herbal/traditional products are projected to post consistently positive results in volume and current value terms over the forecast period. Although growth rates will be constrained by encroaching maturity and the negative demographic situation in North Macedonia, demand should remain resilient on the whole as rising health awareness reinforces the self-medication trend and makes people more cognisant of the side effects and contraindication risks of active pharmaceutical ingredients in standard OTC and Rx medicines.
Herbal/traditional dermatologicals expected to be the most dynamic performer
Herbal/traditional dermatologicals is expected to show the fastest expansion in volume and current value terms over the forecast period. It will continue to profit from the fact that Macedonians are often especially cautious about standard OTC medications when it comes to skin conditions due to fears long-term use or allergic reactions could cause problems such as thinning of the epidermis, reduced elasticity, dryness, premature ageing, pigment changes and even scarring.
Trust in safety and efficacy of herbal/traditional solutions should continue to rise
Strict enforcement of national regulations by Macedonian authorities in areas like ingredient quality standards, manufacturing practices, marketing claims and packaging rules will continue to reinforce public confidence in the safety and efficacy of herbal/traditional products over the forecast period. Clinical trials and other forms of research by manufacturers and independent organisations that provide scientific evidence for the medicinal properties of different plants, herbs and other natural substances will have the same effect.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in North Macedonia?
- Which are the leading brands in Herbal/Traditional Products in North Macedonia?
- How are products distributed in Herbal/Traditional Products in North Macedonia?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in North Macedonia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in North Macedonia - Category analysis
KEY DATA FINDINGS
Concerns about active pharmaceutical ingredients continue to lift demand
Fitopharm doo maintains overall lead in herbal/traditional products
Distribution still heavily concentrated in pharmacies
Healthy volume and value growth rates anticipated for all categories
Herbal/traditional dermatologicals expected to be the most dynamic performer
Trust in safety and efficacy of herbal/traditional solutions should continue to rise
Consumer Health in North Macedonia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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