PROSPECTS AND OPPORTUNITIES
Demand for herbal/traditional products set to grow steadily
While growth prospects will be restricted by increasing maturity and population decline, herbal/traditional products should continue to perform positively over the forecast period, with all categories projected to expand steadily in volume and value terms. Rising awareness of the undesirable and potentially harmful side effects of active pharmaceutical ingredients widely used in standard OTC medications will remain the primary driver of demand.
Gut microbiota concerns will buoy sales of herbal/traditional digestive remedies
Herbal/traditional digestive remedies looks set to be among the fastest developing categories in volume growth terms over the forecast period. The need for these types of products will continue to increase as unhealthy eating habits, busier yet more sedentary lifestyles and other factors make Macedonians more prone to complaints such as heartburn, constipation, diarrhoea etc.
Interest in herbal/traditional sleep aids expected to increase
Herbal/traditional sleep aids are expected to gain popularity among Macedonians over the forecast period. Increasing numbers of people are now frequently suffering from insomnia and related sleep disorders because of busy lifestyles, rising levels of stress and anxiety, excessive screen usage etc.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in North Macedonia?
- Which are the leading brands in Herbal/Traditional Products in North Macedonia?
- How are products distributed in Herbal/Traditional Products in North Macedonia?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in North Macedonia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in North Macedonia - Category analysis
KEY DATA FINDINGS
Overall demand bolstered by concerns about active pharmaceutical ingredients
Interest in herbal/traditional paediatric dietary supplements remains strong
Use of herbal/traditional dermatologicals continues to rise
Demand for herbal/traditional products set to grow steadily
Gut microbiota concerns will buoy sales of herbal/traditional digestive remedies
Interest in herbal/traditional sleep aids expected to increase
Consumer Health in North Macedonia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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