PROSPECTS AND OPPORTUNITIES
Increasing demand for natural health solutions
Herbal and traditional products are poised for continued growth in Romania, fuelled by sustained consumer interest in natural health solutions. Brands that offer a diverse product portfolio will be well-positioned to capture market share as the herbal market expands and diversifies.
Growing preference for local, traditional remedies
One prominent trend is Romania is an growing interest in local, traditional remedies. The country's rich history of herbal medicine, deeply rooted in cultural practices and folk traditions, is rekindling consumer interest in homegrown solutions.
Diversification of herbal/traditional products
The herbal and traditional products market is set to undergo further diversification, with an emphasis on innovative combinations of herbal ingredients designed to address specific health concerns, including stress relief, digestive health, respiratory support, and immune enhancement. As the Romanian population becomes increasingly educated about the benefits of herbal remedies, there will be a growing demand for products that deliver multiple health advantages in a single formula.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Romania?
- Which are the leading brands in Herbal/Traditional Products in Romania?
- How are products distributed in Herbal/Traditional Products in Romania?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Romania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Romania - Category analysis
KEY DATA FINDINGS
Consumers show growing preference for herbal products
Growing trend towards multifunctional products
Expanding availability via e-commerce
Increasing demand for natural health solutions
Growing preference for local, traditional remedies
Diversification of herbal/traditional products
Consumer Health in Romania - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!