PROSPECTS AND OPPORTUNITIES
Continuing healthy value growth over forecast period
Herbal/traditional product will register healthy constant value growth over the forecast period. Consumers view herbal/traditional products positively, due to their natural positioning, and there is a strong traditional of herbal medicine in Tunisia.
Regular product launches keep consumers engaged
There is constant product launches in herbal/traditional products and this will continue over the forecast period, with many launches inspired by global trends. In 2024, the medicinal herb ashwagandha, used in traditional Ayurveda medicine to reduce the stress and anxiety and improve the sleep quality, registered significant demand.
Natural positioning benefits herbal/traditional products
As consumers continue to prioritise health and wellness and look to adopt a more natural and holistic approach to their overall health, there will continue to be demand for herbal/traditional products. Organic will also gain value share, though it will only represent a small proportion of value sales, and will be supported by higher income consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Tunisia?
- Which are the leading brands in Herbal/Traditional Products in Tunisia?
- How are products distributed in Herbal/Traditional Products in Tunisia?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Tunisia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Tunisia - Category analysis
KEY DATA FINDINGS
Bouyant performance in 2025
Competitive landscape remains highly fragmented
Health and personal care stores register highest value growth
Continuing healthy value growth over forecast period
Regular product launches keep consumers engaged
Natural positioning benefits herbal/traditional products
Consumer Health in Tunisia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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