PROSPECTS AND OPPORTUNITIES
Value sales are expected to rise, though consumer scepticism will remain a challenge
Value growth for herbal/traditional products is expected to rise over the forecast period, however, it remain below the consumer health market average. Consumer scepticism will act as a long-term constraint for the category.
Retail e-commerce is expected to enable the discovery of new product types
Retail e-commerce is likely to remain the most dynamic channel for herbal/traditional products, offering wider ranges and greater ease of discovery than in-store. Online platforms allow consumers to bypass any perceived stigma and compare products, formats, and claims before purchasing.
Credibility and transparency will remain priorities across the forecast period
No major legislative changes are anticipated in the short term for herbal/traditional products in Norway. However, any future tightening of health claims regulation or labelling requirements could influence how these products are marketed and positioned, particularly online and in pharmacies.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Norway?
- Which are the leading brands in Herbal/Traditional Products in Norway?
- How are products distributed in Herbal/Traditional Products in Norway?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Norway?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Norway - Category analysis
KEY DATA FINDINGS
Growth continues however consumer scepticism challenges stronger sales
Leading companies lose share as smaller, niche brands gain ground in 2025
Distribution remains constrained, with retail e-commerce leading growth
Value sales are expected to rise, though consumer scepticism will remain a challenge
Retail e-commerce is expected to enable the discovery of new product types
Credibility and transparency will remain priorities across the forecast period
Consumer Health in Norway - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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