PROSPECTS AND OPPORTUNITIES
Steady growth over forecast period
Herbal/traditional products will continue to register positive constant value growth over the forecast period. Sleep aids will continue to register healthy value growth and there will be increasing segmentation.
Stricter oversight builds consumer trust
A concern in terms of herbal/traditional products is that they do not have the same oversight as more conventional consumer health products, which are under the umbrella of Infarmed. However, there will be tighter regulation, with the EU’s framework for Traditional Herbal Medicinal Products, having a role in ensuring that products are of appropriate quality and safety.
Increasing segmentation way of standing out from the crowd
The competitive landscape for herbal/traditional products will remain fragmented. Players will seek to focus innovation efforts on increased segmentation and newer players will choose a niche segment to target.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Portugal?
- Which are the leading brands in Herbal/Traditional Products in Portugal?
- How are products distributed in Herbal/Traditional Products in Portugal?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Portugal?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Portugal - Category analysis
KEY DATA FINDINGS
Positive current value growth in 2025
Aboca holds on to lead
Natural health stores gaining ground
Steady growth over forecast period
Stricter oversight builds consumer trust
Increasing segmentation way of standing out from the crowd
Consumer Health in Portugal - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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