PROSPECTS AND OPPORTUNITIES
Modest performance over forecast period
Growth will be modest over the forecast period. Sleep aids will be one of the better performing products, with cough and cold remedies continue to account for most value sales.
Continuing innovation and differentiation
The digital channel will continue to register healthy value growth. Tools such as online chats with pharmacists will support sales.
Tighter regulation will build consumer trust, while also leading to more consolidation
The EU’s framework for Traditional Herbal Medicinal Products, which aims to ensure that products are of appropriate quality and safety, will continue to oversee developments. Ongoing enforcement against non-compliant online claims and clearer separation of medicines versus supplements should benefit pharmacy-led brands and established local players that document quality and pharmacovigilance.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Latvia?
- Which are the leading brands in Herbal/Traditional Products in Latvia?
- How are products distributed in Herbal/Traditional Products in Latvia?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Latvia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Latvia - Category analysis
KEY DATA FINDINGS
Muted performance in 2025
Local company Silvanols holds on to lead
Pharmacies continue to dominate
Modest performance over forecast period
Continuing innovation and differentiation
Tighter regulation will build consumer trust, while also leading to more consolidation
Consumer Health in Latvia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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