PROSPECTS AND OPPORTUNITIES
Holistic lifestyles to support category growth
Herbal/traditional products is expected to continue posting positive growth over the forecast period, fuelled by the shift towards natural and holistic health solutions and broader product availability. The availability of herbal/traditional products will continue to expand as health and wellness becomes more important to society at large.
Brand trust to remain decisive
Swedish consumers increasingly associate established herbal/traditional brands with safety and efficacy. Due in part to the holistic trend, Swedish consumers are becoming increasingly knowledgeable about herbal/traditional products, and many rely on certain brands that they trust and continue to support.
Online competition to intensify
With online retailers driving strong sales growth, physical channels will face sustained pressure. To compete, offline players will need to emphasise value-added services such as personalised guidance and community-based engagement.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Sweden?
- Which are the leading brands in Herbal/Traditional Products in Sweden?
- How are products distributed in Herbal/Traditional Products in Sweden?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Sweden?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Sweden - Category analysis
KEY DATA FINDINGS
Growth sustained by natural health positioning
Trusted legacy brands hold firm
E-commerce accelerates, pressuring offline retail
Holistic lifestyles to support category growth
Brand trust to remain decisive
Online competition to intensify
Consumer Health in Sweden - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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