PROSPECTS AND OPPORTUNITIES
Shifting consumer lifestyles to drive demand
Changes in consumers lifestyles are generating stronger interest in herbal/traditional products. The Dutch are willing to embrace fitness and nutrition to support health and prevent illness, as well as increase energy levels.
Premiumisation to support value growth
As occurs in other categories, marketing investment will result in a shift towards expensive products over the forecast period, resulting in higher unit prices. Besides inflation, the introduction of more effective formulas, or those incorporating lesser-known herbal or traditional ingredients, will trigger consumer curiosity and generate shifts towards value-added formulas.
Investment set to bring greater product diversity
Manufacturers and retailers will continue to invest in the category in the coming years, aiming to raise awareness and expand the consumer base for herbal/traditional products. Paediatric herbal/traditional products are less developed with few products available.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Netherlands?
- Which are the leading brands in Herbal/Traditional Products in Netherlands?
- How are products distributed in Herbal/Traditional Products in Netherlands?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Netherlands?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in the Netherlands - Category analysis
KEY DATA FINDINGS
Strong performance for herbal/traditional products
Biohorma BV leads a fragmented competitive landscape
Health and beauty specialists lose further ground to retail e-commerce
Shifting consumer lifestyles to drive demand
Premiumisation to support value growth
Investment set to bring greater product diversity
Consumer Health in the Netherlands - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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