PROSPECTS AND OPPORTUNITIES
Consumers will continue to seek out natural remedies, especially to alleviate cough, cold and allergy symptoms
The market for herbal/traditional products in the Netherlands is projected to see positive, if gradually slowing, growth in retail value terms (constant 2024 prices) over the forecast period. The anticipated slowdown is partly due to a level of maturity, following strong performances in the review period.
Active lifestyles will drive herbal/traditional topical analgesics, while there will be further potential for more natural dietary supplements
Herbal/traditional topical analgesics are projected to experience the highest rate of value growth (constant 2024 prices) in the Netherlands over the forecast period. This will be driven by an ageing population in the country, with more active older adults seeking natural, milder options with fewer side effects.
Private label will continue to gain traction, thanks to competitive pricing and improved variety
Private label herbal products are gaining traction, driven by major chain retailers like Etos, Kruidvat, and healthcare specialists such as Holland & Barrett. These retailers have significantly expanded their range of private label products, offering a diverse selection and competitive positioning versus mainstream brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Netherlands?
- Which are the leading brands in Herbal/Traditional Products in Netherlands?
- How are products distributed in Herbal/Traditional Products in Netherlands?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Netherlands?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in the Netherlands - Category analysis
KEY DATA FINDINGS
Herbal and traditional products benefit from growing consumer interest
Biohorma retains its leadership, while Weleda continues to earn consumer trust
Drugstores dominate distribution, although recent price increases have led to a shift towards e-commerce
Consumers will continue to seek out natural remedies, especially to alleviate cough, cold and allergy symptoms
Active lifestyles will drive herbal/traditional topical analgesics, while there will be further potential for more natural dietary supplements
Private label will continue to gain traction, thanks to competitive pricing and improved variety
Consumer Health in the Netherlands - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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