PROSPECTS AND OPPORTUNITIES
Positive outlook for herbal/traditional products
The herbal/traditional products category is projected to show strong growth over the forecast period, driven by topical analgesics and dietary supplements, including CBDs. The growth of herbal/traditional topical analgesics is set to be supported by Canada’s ageing population looking for convenient and safe pain management solutions.
Brands will innovate amid continued focus on adaptogens
Brands will continue to innovate, launching traditional herbal supplements in trending formats and flavours. Adaptogens, which are plants that help the body to reduce the effects of stress and improve overall wellbeing, have been trending in 2024 and 2025.
Local players to retain a strong position
Canadian brands are expected to remain a competitive force in herbal/traditional products and should continue to launch innovative products in the upcoming years. More generally, multiple Canadian brands offer herbal/traditional products in a broad range of categories, with distribution through mainstream channels like grocery retailers, pharmacies, health and personal care stores and e-commerce.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Canada?
- Which are the leading brands in Herbal/Traditional Products in Canada?
- How are products distributed in Herbal/Traditional Products in Canada?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Canada?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Canada - Category analysis
KEY DATA FINDINGS
Topical analgesics drives overall category sales
International player Cadbury Adams Canada Inc takes the lead
Retail e-commerce overtakes the pharmacy channel
Positive outlook for herbal/traditional products
Brands will innovate amid continued focus on adaptogens
Local players to retain a strong position
Consumer Health in Canada - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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