PROSPECTS AND OPPORTUNITIES
Herbal/traditional products set to gain prominence
Sales of herbal/traditional products are expected to see strong and steady growth over the forecast period in value terms (at constant 2025 prices). Strong performances are anticipated across all categories as herbal/traditional products continue to benefit from consumer demand for natural products based on traditional wisdom, either through established or emerging product ranges.
Labelling standards likely to tighten over the forecast period
In May 2024, the Therapeutic Goods Administration (TGA) introduced a proposal aimed at tightening labelling standards for listed medicines, such as vitamins, herbal supplements and complementary products, sold in large oral formats that may present a choking hazard. The draft regulations specifically target tablets larger than 22mm in length or overall dimension, and capsules exceeding 23.
Herbal/traditional products expected to face cross-category competition
Relief from stress and anxiety or offering calming effects are common claims made by herbal/traditional products, and also one of the factors behind the category’s growth. However, a potential challenge for the category is the fact that similar claims are also being made by other categories in consumer health and other industries.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Australia?
- Which are the leading brands in Herbal/Traditional Products in Australia?
- How are products distributed in Herbal/Traditional Products in Australia?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Australia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Australia - Category analysis
KEY DATA FINDINGS
Herbal/traditional products gain prominence as brands launch new products
Leading players at the forefront of innovation in formulations, formats and quality
Herbal/traditional products benefit from strong and expanding distribution presence
Herbal/traditional products set to gain prominence
Labelling standards likely to tighten over the forecast period
Herbal/traditional products expected to face cross-category competition
Consumer Health in Australia - Industry Overview
Consumer health in 2025: The big picture
2025 Key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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