PROSPECTS AND OPPORTUNITIES
Positive sales will continue, driven by a cultural affinity for natural remedies and growing health trends
Sales of herbal/traditional products will remain positive over the forecast period, driven by a cultural affinity for natural remedies and a growing health-conscious population. Producers will likely focus on developing effective, accessible, and potentially scientifically validated products that leverage Georgia's rich botanical heritage, while navigating evolving regulatory landscapes.
Herbal/non-herbal mixed products may pose rising competition to purely herbal products
Herbal/traditional remedies will, however, continue to face competition with non-herbal/traditional remedies, as the availability of mixed (herbal and non-herbal) remedies is growing. For example, in 2025, there is a growing assortment of non-herbal sleeping aids, such as Arkorelax, with has herbal extracts like Valeriana, Passiflora, Eshholzia and non-herbal melatonin.
Health and wellbeing trends will continue to underpin baseline demand
The growing global wellness industry, emphasising healthy lifestyles and organic eating, also influences consumer choices in Georgia, propelling demand for natural products, including herbal remedies for detoxification and general wellbeing. Georgian consumers are becoming more inclined to self-medicate for common, non-severe health issues, driving them to pharmacies to seek suitable herbal remedies.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Georgia?
- Which are the leading brands in Herbal/Traditional Products in Georgia?
- How are products distributed in Herbal/Traditional Products in Georgia?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Georgia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Georgia - Category analysis
KEY DATA FINDINGS
Herbal/traditional products benefit from the long history of natural remedies in the country
Tbilkhimpharm maintains lead thanks to strong position in herbal/traditional sleeping aids
Pharmacies remain strong for sales, while e-commerce offers convenience
Positive sales will continue, driven by a cultural affinity for natural remedies and growing health trends
Herbal/non-herbal mixed products may pose rising competition to purely herbal products
Health and wellbeing trends will continue to underpin baseline demand
Consumer Health in Georgia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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