PROSPECTS AND OPPORTUNITIES
Price sensitivity denotes need for affordable products
Despite the growing interest in herbal and traditional supplements, consumers in this category will remain highly price-sensitive due to the prevailing economic conditions. Affordability continues to be a critical factor influencing purchasing decisions, as many individuals carefully balance their health needs with budget constraints.
Science-backed evidence remains important
Alongside the cultural acceptance of herbal remedies in Egypt, there is also a demand for science-backed evidence in medicine, as consumers become increasingly health-aware. While traditional remedies are respected, consumers trust treatments that are perceived as having undergone rigorous scientific testing and clinical validation.
Social media supports traditional/herbal products
Social media will continue to be a powerful driver of trends in herbal/traditional products. Through influencer endorsements, user-generated content, and viral challenges, social platforms shape consumer preferences and behaviours, making them essential channels for brand engagement and growth.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Egypt?
- Which are the leading brands in Herbal/Traditional Products in Egypt?
- How are products distributed in Herbal/Traditional Products in Egypt?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Egypt?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Egypt - Category analysis
KEY DATA FINDINGS
Shifts in consumer behavior towards herbal and natural ingredients
Heavily fragmented competitive landscape
Pharmacy channel dominates with professional recommendations key in this category
Price sensitivity denotes need for affordable products
Science-backed evidence remains important
Social media supports traditional/herbal products
Consumer Health in Egypt - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!