PROSPECTS AND OPPORTUNITIES
Price sensitivity will continue, although some beneficial products are seen as essential
In a cross-category trend, consumer price sensitivity is expected to continue over the forecast period, thus affordability will remain important for brands to retain consumer loyalty. Indeed, it is easy for consumers to seek out more affordable brands if needed, as herbal/traditional products is a highly fragmented category in Egypt, with a large number of branded and unbranded options available.
Science-backed evidence remains important
Alongside the cultural acceptance of herbal remedies in Egypt, there is also a demand for science-backed evidence in medicine, as consumers become increasingly health-aware. While traditional remedies are respected, consumers trust treatments that are perceived as having undergone rigorous scientific testing and clinical validation.
Social media supports traditional/herbal trends
In a cross-category trend, social media will remain key to helping drive health and wellness trends over the forecast period. This is particularly seen among younger consumers who are keen to follow social media influencers – many of whom promote healthy lifestyles.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Egypt?
- Which are the leading brands in Herbal/Traditional Products in Egypt?
- How are products distributed in Herbal/Traditional Products in Egypt?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Egypt?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Egypt - Category analysis
KEY DATA FINDINGS
Herbal/traditional products is a winner, thanks to aligning with health and local trends
Ongoing holistic health education continues to support trends
Traditional remedies become increasingly integrated into modern practices
Price sensitivity will continue, although some beneficial products are seen as essential
Science-backed evidence remains important
Social media supports traditional/herbal trends
Consumer Health in Egypt - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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