PROSPECTS AND OPPORTUNITIES
Bright outlook for herbal/traditional products
Herbal/traditional products in Peru is projected to see a more favourable outlook for the forecast period, supported by increased awareness of preventive health care, a preference for natural ingredients, and the integration of these products into broader wellness routines. The growing interest in herbal teas, botanical dietary supplements, and plant-based remedies is being fuelled by innovative presentations, expanded distribution in supermarkets, hypermarkets, pharmacies, and digital channels, as well as marketing strategies that connect with the narratives of origin and sustainability.
Herbal/traditional dietary supplements showing potential
Several herbal/traditional ingredients are showing greater potential for gaining traction than non-herbal/traditional dietary supplements. This is primarily due to their direct association with symptomatic relief and prevention of common ailments, which facilitates their positioning as over-the-counter medications.
Focus on healthy eating could present a barrier to growth
The sustained growth of foods and beverages positioned as natural and organic is absorbing part of the demand that was previously channelled toward consumer health categories, especially in preventative or general wellness segments. The narrative of natural origin, sustainability, and the absence of additives resonates with consumers seeking solutions perceived as safer and more every day, shifting demand away from supplements or healthcare products and toward options that can be integrated into their daily diet.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Peru?
- Which are the leading brands in Herbal/Traditional Products in Peru?
- How are products distributed in Herbal/Traditional Products in Peru?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Peru?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Peru - Category analysis
KEY DATA FINDINGS
Demand grows in 2025 as consumers look for natural solutions
Herbalife remains the category leader while BenGay continues to draw attention
Modern grocery retailers and e-commerce playing an increasingly important role
Bright outlook for herbal/traditional products
Herbal/traditional dietary supplements showing potential
Focus on healthy eating could present a barrier to growth
Consumer Health in Peru - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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