PROSPECTS AND OPPORTUNITIES
Low growth ahead for herbal/traditional products in Lithuania
Although herbal products do attract a consumer base in Lithuania, when it comes to more serious complaints locals tend to opt for standard OTC options boasting fast-impacting ingredients. Further, some segments within herbal/traditional products compete with other traditional products, such as herbal teas, for example.
Sleep aids likely to see volume rises while Valentis benefits from strong reputation for paediatric solutions
Sleep aids will see volume sales turn positive, though only slightly. More powerful remedies being available only through prescription, making herbal/traditional options and convenient and easily accessible option for local consumers.
Haemorrhoid treatments to maintain presence in herbal dermatologicals, and environmental focus could expand consumer base
Dermatological products are not generally well-represented in herbal/traditional products in Lithuania, but haemorrhoid treatments is something of an exception – for example, Hemopropin and Axol Procto. These products successfully tackle soft symptoms and are trusted by local consumers, many of whom are not aware that they are herbal variants.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Lithuania?
- Which are the leading brands in Herbal/Traditional Products in Lithuania?
- How are products distributed in Herbal/Traditional Products in Lithuania?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Lithuania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Lithuania - Category analysis
KEY DATA FINDINGS
Moderate growth posted in 2024
Eucarbon Herbal leads herbal digestive remedies brands, while Sinupret maintains overall category lead
Local player Valentis gains value share in 2024
Low growth ahead for herbal/traditional products in Lithuania
Sleep aids likely to see volume rises while Valentis benefits from strong reputation for paediatric solutions
Haemorrhoid treatments to maintain presence in herbal dermatologicals, and environmental focus could expand consumer base
Consumer Health in Lithuania - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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