The outlook is positive across herbal/traditional products, though economic pressures may act as a significant constraint on growth, especially in the first years of the forecast period as higher prices prevent some consumers from buying these products. Generally, though, the rise in consumer health awareness and consumers’ increasing concerns about the effects of consuming synthetic chemicals on health, especially over the longer term, as well as the potential for developing dependency, are set to support demand for herbal/traditional products.
Herbal/traditional topical analgesics will continue to enjoy robust growth during the forecast period. This product type is well-suited for herbal ingredients and the likes of Perskindol and Rowiren are popular with Finns.
Herbal/traditional sleep aids could see accelerated sales if players invest in innovative new product developments. Convenient formats such as sprays are likely to boost sales in the segment.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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