PROSPECTS AND OPPORTUNITIES
Key trends favour herbal/traditional products
Herbal/traditional products is set to see retail volume and value (constant 2024 prices) growth in most categories over the forecast period. Younger generations tend to be more conscious of and cautious over their use of pharmaceutical products, which is set to continue to create space for herbal/traditional products.
Product variety and availability to increase further
Manufacturers of vitamins and dietary supplements and pharmaceutical companies are expected to continue to invest heavily in herbal/traditional products. These products can offer higher profit margins amid a more flexible legal framework in comparison to standard OTC products, which remain tightly regulated in Greece.
Pricing may be an obstacle to performance
While there are strong growth opportunities for herbal/traditional products, pricing could dampen performance in the short term, at least. Given that disposable incomes are projected to remain under pressure, consumers may be discouraged from paying the premium price of herbal/traditional products and trade down to standard alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Greece?
- Which are the leading brands in Herbal/Traditional Products in Greece?
- How are products distributed in Herbal/Traditional Products in Greece?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Greece - Category analysis
KEY DATA FINDINGS
Herbal/traditional digestive remedies under the spotlight of new product development
Herbal/traditional products see further strong investment
Increase in product variety piques consumer interest
Key trends favour herbal/traditional products
Product variety and availability to increase further
Pricing may be an obstacle to performance
Consumer Health in Greece - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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