PROSPECTS AND OPPORTUNITIES
Strong growth is expected for herbal/traditional products as self-medication and investment trends align
Value sales of herbal/traditional products are expected to rise over the forecast period. The category will continue to attract strong investment from manufacturers, given the higher profit margins and greater flexibility in terms of distribution (i.
There is set to be limited digital innovation in herbal/traditional products beyond marketing
Apart from the use of digital channels for marketing purposes by manufacturers, there is expected to be limited focus on digital and technological advancements in product innovation, manufacturing, or distribution within herbal/traditional products in Greece. However, leading e-pharmacies such as ofarmakopoiosmou.
Regulatory flexibility and sustainability are expected to drive investment in herbal/traditional products
Legislation is more favourable to herbal/traditional products than to standard OTC medicines, as the category is not subject to a strict regulatory environment. Pricing is unregulated, products can be sold across multiple channels—including e-commerce—and distribution is not limited to pharmacies.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Greece?
- Which are the leading brands in Herbal/Traditional Products in Greece?
- How are products distributed in Herbal/Traditional Products in Greece?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Greece - Category analysis
KEY DATA FINDINGS
Herbal/traditional products gain momentum as consumer preferences shift towards natural remedies
Mondelez Hellas SA retains it lead by offering medicated confectionery brand Halls
Pharmacies maintain its lead in herbal/traditional products despite rapid e-commerce growth
Strong growth is expected for herbal/traditional products as self-medication and investment trends align
There is set to be limited digital innovation in herbal/traditional products beyond marketing
Regulatory flexibility and sustainability are expected to drive investment in herbal/traditional products
Consumer Health in Greece - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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