PROSPECTS AND OPPORTUNITIES
Natural, safer perception to drive demand
Herbal/traditional products in Germany is expected to see slight and slowing retail value (constant 2025 prices) sales growth over the forecast period. Nevertheless, the demand for herbal/traditional products will continue to be underpinned by high levels of self-medication among consumers, further stimulated by prominent advertising campaigns.
Added-value trend to stimulate consumer interest
As in other categories of consumer health, investment in herbal/traditional products is likely to foster a shift towards more expensive products over the forecast period, thereby exerting upward pressure on unit prices. In addition to inflationary pressure, the introduction of more effective formulas and products incorporating lesser-known herbal or traditional ingredients are likely to stimulate consumer interest, encourage a shift towards added-value offerings and exert upward pressure on unit prices.
New formats and ingredients to add dynamism to the offer
The category is expected to see significant new product development and concepts in the forecast period. For example, companies are anticipated to introduce more vegan-friendly products to attract vegan customers.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Germany?
- Which are the leading brands in Herbal/Traditional Products in Germany?
- How are products distributed in Herbal/Traditional Products in Germany?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Germany?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Germany - Category analysis
KEY DATA FINDINGS
Herbal/traditional products sees accelerated growth in 2025 through a number of dynamic categories
Bionorica closes the retail value share gap on the leader
Consumers continue to shift online in search of convenience and lower prices
Natural, safer perception to drive demand
Added-value trend to stimulate consumer interest
New formats and ingredients to add dynamism to the offer
Consumer Health in Germany - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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