In the forecast period, herbal/traditional products is poised for significant retail current value growth in India, supported by consumers’ deep-rooted familiarity with Ayurveda and its natural ingredients. Traditional remedies, passed down through the generations, resonate with Indian households, and contribute to the perception of herbal products as being a safer alternative to standard synthetic products.
In the forecast period, herbal/traditional cough, cold and allergy remedies (overwhelmingly herbal/traditional cough and cold remedies) is expected to see a below-average single-digit retail current value CAGR in India, hindered by strong competition from time-tested home remedies. Indian households often rely on simple, home-made solutions for treating coughs and colds, with honey mixed with black pepper, turmeric milk, or ginger tea being widely used.
In the forecast period, herbal/traditional products is expected to see increased competition as more fmcg and nutraceutical brands enter the market. The entry of these established brands will likely elevate consumer awareness and increase the availability of such products, therefore contributing to growth.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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