PROSPECTS AND OPPORTUNITIES
Traditional Ayurveda knowledge, and familiarity with natural ingredients to drive growth
In the forecast period, herbal/traditional products is poised for significant retail current value growth in India, supported by consumers’ deep-rooted familiarity with Ayurveda and its natural ingredients. Traditional remedies, passed down through the generations, resonate with Indian households, and contribute to the perception of herbal products as being a safer alternative to standard synthetic products.
Home remedies to challenge growth of herbal/traditional cough, cold and allergy remedies
In the forecast period, herbal/traditional cough, cold and allergy remedies (overwhelmingly herbal/traditional cough and cold remedies) is expected to see a below-average single-digit retail current value CAGR in India, hindered by strong competition from time-tested home remedies. Indian households often rely on simple, home-made solutions for treating coughs and colds, with honey mixed with black pepper, turmeric milk, or ginger tea being widely used.
Influx of fmcg and nutraceutical brands to boost growth in herbal/traditional products
In the forecast period, herbal/traditional products is expected to see increased competition as more fmcg and nutraceutical brands enter the market. The entry of these established brands will likely elevate consumer awareness and increase the availability of such products, therefore contributing to growth.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in India?
- Which are the leading brands in Herbal/Traditional Products in India?
- How are products distributed in Herbal/Traditional Products in India?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in India?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in India - Category analysis
KEY DATA FINDINGS
Double-digit growth for herbal/traditional dietary supplements, driven by wellness trend
Ingredient transparency drives consumer trust in herbal/traditional products in 2024
Dabur continues to lead herbal/traditional products, closely followed by Emami
Traditional Ayurveda knowledge, and familiarity with natural ingredients to drive growth
Home remedies to challenge growth of herbal/traditional cough, cold and allergy remedies
Influx of fmcg and nutraceutical brands to boost growth in herbal/traditional products
Consumer Health in India - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!