PROSPECTS AND OPPORTUNITIES
Local ingredients offer competitive strength
Value sales of herbal/traditional products are expected to rise over the forecast period. Manufacturers are expected to leverage locally sourced ingredients to differentiate their products.
Ongoing launches should sustain growth
Leading players such as Jin Bin are expected to remain competitive through regular new launches, with Jin Bin focused on its Hurix’s brand. Innovations such as Hurix’s Sirap Batuk Buah Lautan, positioned against African Sea Coconut cough remedies, and Hurix’s Salap Serai Wangi Plus for digestive discomfort are helping sustain visibility and consumer interest.
Cultural heritage will continue to underpin demand as new regulation takes effect
Malaysia’s multi-ethnic culture will remain a strong driver of herbal/traditional product consumption. Consumer reliance on natural remedies is deeply rooted in cultural heritage, ensuring steady demand across categories.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Malaysia?
- Which are the leading brands in Herbal/Traditional Products in Malaysia?
- How are products distributed in Herbal/Traditional Products in Malaysia?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Malaysia - Category analysis
KEY DATA FINDINGS
Cultural influence sustains steady growth
Brand’s Suntory retains lead with innovative campaigns
Pharmacies and medicine halls expand reach
Local ingredients offer competitive strength
Ongoing launches should sustain growth
Cultural heritage will continue to underpin demand as new regulation takes effect
Consumer Health in Malaysia - Industry Overview
Consumer health in 2025: the big picture
2025 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!