PROSPECTS AND OPPORTUNITIES
Locally-produced herbal/traditional ingredients will be actively utilised by manufacturers
The market for herbal/traditional products in Malaysia is projected to see positive growth over the forecast period in constant value (2024 prices) terms, driven largely by the growing demand for herbal/traditional dietary supplements and tonics. Products positioned to strengthen the immune system are likely to gain continued traction, as consumers becoming increasingly focused on preventative health.
Malaysian government adopts new regulatory guidelines for herbal/traditional products
Following reports of a series of kidney-related adverse reactions potentially linked to oral aloe vera products, the National Pharmaceutical Regulatory Agency (NPRA) issued an advisory notice regarding their consumption. The NPRA also announced the approval of new guidelines, entitled "Guideline on Natural Products with Modern Claims," to enhance the regulatory framework for natural products.
Products with a sleep and mood management positioning are anticipated to show an upward trend
Sleep and mood management are anticipated to become increasingly prominent in the herbal and traditional dietary supplement market. As stress management and sleep disorders emerge as significant health concerns, there is a growing demand for dietary supplements designed to address these issues.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Malaysia?
- Which are the leading brands in Herbal/Traditional Products in Malaysia?
- How are products distributed in Herbal/Traditional Products in Malaysia?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Malaysia - Category analysis
KEY DATA FINDINGS
Demand for herbal/traditional products continues to grow, with dietary supplements leading the way
Beauty and health-focused positionings propel growth in herbal/traditional tonics, while herbal/traditional cough/cold remedies also have a growing presence
E-commerce continues to gain traction
Locally-produced herbal/traditional ingredients will be actively utilised by manufacturers
Malaysian government adopts new regulatory guidelines for herbal/traditional products
Products with a sleep and mood management positioning are anticipated to show an upward trend
Consumer Health in Malaysia - Industry Overview
Consumer health in 2024: the big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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