PROSPECTS AND OPPORTUNITIES
Slower growth predicted for herbal/traditional products in Ireland
Herbal/traditional products is expected to record steady growth over the forecast period, with core categories such as cough, cold and allergy (hay fever) and dietary supplements reaching maturity. Future momentum will depend on the expansion of digital channels, especially e-commerce, and innovation in emerging segments like sleep aids and digestive health, as local consumers increasingly seek natural, preventive wellness solutions.
Rise of functional and multi-benefit products bodes well for innovation
Consumers in Ireland are increasingly seeking herbal/traditional products that deliver multiple health benefits, such as immunity, stress relief, and energy support. This preference is expected to drive demand for multifunctional formulations and cross-category innovation in the coming years, encouraging brands to develop holistic wellness solutions that cater to evolving lifestyle needs.
Clean, natural ingredients will fuel category expansion
Ireland’s consumers increasingly demand clean label products. This trend is driven by heightened health awareness, ethical and environmental concerns, and a desire for transparency in sourcing and formulation.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Ireland?
- Which are the leading brands in Herbal/Traditional Products in Ireland?
- How are products distributed in Herbal/Traditional Products in Ireland?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Ireland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Ireland - Category analysis
KEY DATA FINDINGS
Herbal/traditional products sees modest growth amid shifting consumer priorities
Mondelez continues to lead sales in 2025 with its Halls brand
Traditional retail dominates, but digital channel accelerates
Slower growth predicted for herbal/traditional products in Ireland
Rise of functional and multi-benefit products bodes well for innovation
Clean, natural ingredients will fuel category expansion
Consumer Health in Ireland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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