PROSPECTS AND OPPORTUNITIES
Expansion of smaller categories expected
Herbal/traditional products in Ireland is set to maintain solid stable current value growth rates throughout the forecast period in retail current value terms. Rising health consciousness and growing concerns about the potentially harmful side-effects of standard OTC and Rx medications will continue to strengthen interest in herbal/traditional alternatives.
Consumer education as a growth lever
Brands have an opportunity to boost sales by educating consumers on the benefits and efficacy of herbal/traditional products. More awareness is likely to lead to higher consumer trust and broader market reach.
Demand for holistic health solutions is on the rise
Over the next five years, the demand for herbal/traditional products in Ireland is likely to increase as consumers increasingly favour natural and holistic health solutions. This shift will be driven by rising awareness of the potential side-effects of synthetic ingredients, and a growing interest in preventive healthcare.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Ireland?
- Which are the leading brands in Herbal/Traditional Products in Ireland?
- How are products distributed in Herbal/Traditional Products in Ireland?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Ireland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Ireland - Category analysis
KEY DATA FINDINGS
Stabilisation of growth for herbal/traditional products
Herbal/traditional sleep aids sees dynamism
Innovation driving competition in a fragmented competitive landscape
Expansion of smaller categories expected
Consumer education as a growth lever
Demand for holistic health solutions is on the rise
Consumer Health in Ireland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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