PROSPECTS AND OPPORTUNITIES
Growth supported by strong consumer trust in natural remedies and their affordability
Value sales of herbal and traditional products are expected to rise over the forecast period, supported by strong consumer trust in natural remedies and their affordability compared to synthetic medicines. Population growth, persistent seasonal flu, and pollution-driven respiratory issues will continue to drive purchases of Joshanda-style sachets and herbal syrups.
Digital platforms and e-pharmacies making herbal remedies more accessible
Innovation in herbal and traditional products is expected to focus on modernising delivery formats, with sachets, effervescent powders, and sugar-free syrups making remedies more convenient and appealing to younger consumers. Local manufacturers are upgrading production technologies to improve standardisation and quality, reducing the perception of inconsistency in herbal formulations.
Health and wellness trend will play a key role in sustaining demand
The health and wellness trend will play a key role in sustaining demand over the forecast years, as many consumers view herbal remedies as safer, natural alternatives to conventional medicines. Regulators are expected to continue emphasising labelling and quality standards to ensure product safety and authenticity, especially as the market expands.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Pakistan?
- Which are the leading brands in Herbal/Traditional Products in Pakistan?
- How are products distributed in Herbal/Traditional Products in Pakistan?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Pakistan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Pakistan - Category analysis
KEY DATA FINDINGS
Herbal remedies perceived as gentler and more affordable than synthetic alternatives
Local players dominate a fragmented landscape
Consumers look for guidance when choosing remedies
Growth supported by strong consumer trust in natural remedies and their affordability
Digital platforms and e-pharmacies making herbal remedies more accessible
Health and wellness trend will play a key role in sustaining demand
Consumer Health in Pakistan - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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