PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
The outlook is positive for herbal/traditional products over the forecast period, with constant value growth predicted. Local consumers have a long tradition of using natural home remedies to treat ailments.
Expansion into new product areas
There is potential for growth in new product areas, such as herbal supplements for skin care, and digestive health. As consumer increasingly look to adopt a holistic approach to their health, there are opportunities to introduce products that address a broader range of health issues.
Social media plays greater role over forecast period
Promotion on social media has not taken off to the same extent for herbal/traditional products as it has for other consumer health products. However, there is a lot of discussion around health and wellness in the online space, and as a result, herbal/traditional products will also increasingly be promoted within the online space.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Pakistan?
- Which are the leading brands in Herbal/Traditional Products in Pakistan?
- How are products distributed in Herbal/Traditional Products in Pakistan?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Pakistan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Pakistan - Category analysis
KEY DATA FINDINGS
Positive value growth in 2024
Continuing dominance of cough and cold remedies
Local players dominate fragmented landscape
Positive outlook over forecast period
Expansion into new product areas
Social media plays greater role over forecast period
Consumer Health in Pakistan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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