PROSPECTS AND OPPORTUNITIES
Herbal/traditional products set to see healthy growth, in line with improving economy and wellness trends
Herbal/traditional products is expected to experience steady, albeit slowing, growth over the forecast period. The category is likely to continue benefiting from a high level of self-medication, influenced by advertising campaigns and the expansion of health food shops (dietéticas).
Ageing population and expansion of dietéticas set to further drive demand for herbal/traditional products
A key factor contributing to the demand for natural remedies is Argentina’s ageing population. The number of citizens aged 65 and above is projected to surpass six million by 2028, and health concerns among this demographic, in tandem with concerns about pharmaceuticals, are expected to drive sales of herbal/traditional products over the forecast period.
Consumers will continue to be more likely to pay extra for natural products
Many local consumers are willing to pay more for products they perceive to be natural, a trend expected to continue throughout the forecast period, despite a challenging economic climate. As a result, newer herbal/traditional products, including spirulina, chia oil, cranberries, maca and green coffee, are likely to perform well.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Argentina?
- Which are the leading brands in Herbal/Traditional Products in Argentina?
- How are products distributed in Herbal/Traditional Products in Argentina?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Argentina?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Argentina - Category analysis
KEY DATA FINDINGS
Herbal/traditional products sees robust growth, driven by improved economy
Arcor leads sales due to strong presence of Menthoplus in medicated confectionery
Health and personal care stores is the leading channel, offering a wide portfolio of herbal options
Herbal/traditional products set to see healthy growth, in line with improving economy and wellness trends
Ageing population and expansion of dietéticas set to further drive demand for herbal/traditional products
Consumers will continue to be more likely to pay extra for natural products
Consumer Health in Argentina - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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