PROSPECTS AND OPPORTUNITIES
Positive outlook as more consumers go in search of natural solutions
Sales of herbal/traditional products are expected to witness steady growth over the forecast period in value terms (at constant 2025 prices). The developing and strengthening health and wellness movement, coupled with increased consumer awareness of the benefits of herbal and natural remedies, should continue to drive demand.
Little space for private label as consumers turn to trusted brands
Danish consumers are becoming increasingly knowledgeable about herbal/traditional products and for many consumers they have certain brands they trust and continue to support. Many consumers equate well-known brands with safety and quality and these brands are therefore generally trusted to deliver high-quality ingredients and superior performance.
E-commerce set to continue gaining ground as the online offer expands
The strong growth of major e-commerce players like Matas and Helsebixen as well as the ever-growing number of new smaller players is set to provide a further boost to online sales of herbal/traditional products over the forecast period. Consumers increasingly expect a seamless online shopping experiences, including fast delivery and easy access to product information and reviews.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Denmark?
- Which are the leading brands in Herbal/Traditional Products in Denmark?
- How are products distributed in Herbal/Traditional Products in Denmark?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Denmark - Category analysis
KEY DATA FINDINGS
Sales benefit from consumers taking a more holistic approach to their health
Cloetta leads an increasingly fragmented market
More consumers shift online in search of convenience and value
Positive outlook as more consumers go in search of natural solutions
Little space for private label as consumers turn to trusted brands
E-commerce set to continue gaining ground as the online offer expands
Consumer Health in Denmark - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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