PROSPECTS AND OPPORTUNITIES
Moderate growth as holistic health gains popularity
Looking ahead, herbal/traditional products is expected to witness moderate but consistent growth over the forecast period. The ongoing rise of the health and wellness movement, coupled with increased consumer awareness of the benefits of herbal and natural remedies, will continue to drive demand.
Brand trust to remain a key factor in consumer choices
The fragmented nature of the Danish herbal/traditional products market is set to continue, with innovation and product differentiation becoming key strategies for success. Over the forecast period, smaller brands will have the opportunity to capitalise on niche consumer demands by introducing products that cater to specific health concerns or demographic segments, such as products designed for women's health, bone health, or products tailored for older consumers.
E-commerce growth to challenge physical stores
E-commerce is poised to remain a critical channel for the distribution of herbal/traditional products in Denmark over the forecast period. With major online players like Matas and Helsebixen continuing to dominate the space, and new entrants regularly emerging, online sales will further challenge traditional retail channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Denmark?
- Which are the leading brands in Herbal/Traditional Products in Denmark?
- How are products distributed in Herbal/Traditional Products in Denmark?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Denmark - Category analysis
KEY DATA FINDINGS
Positive growth amidst health and wellness trend
Fragmented market with rising competition
E-commerce drives convenience and growth
Moderate growth as holistic health gains popularity
Brand trust to remain a key factor in consumer choices
E-commerce growth to challenge physical stores
Consumer Health in Denmark - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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