PROSPECTS AND OPPORTUNITIES
Stable yet positive outlook for herbal/traditional products
Growth expectations for the herbal/traditional category in Italy over the forecast period are stable yet positive, driven by growing consumer interest in natural and phyto-therapeutic solutions for everyday well-being. This trend reflects greater health awareness and a preference for remedies perceived as safer and less invasive than traditional medicines.
Italy’s ageing population presents opportunities for new product development
The progressive ageing of the Italian population will increasingly represent an opportunity for expansion and growth for the herbal and traditional supplements category, opening new areas of development linked to the specific needs of the elderly. In addition to supporting cognitive functions, already well covered by remedies such as ginkgo biloba and bacopa monnieri, growing demand for natural solutions is expected to maintain joint health and mobility, such as turmeric and devil's claw, as well as for urinary and prostate support based on bearberry, pumpkin seeds, and nettle, and for energy metabolism and vitality based on ginseng, eleutherococcus, and rhodiola.
Herbal/traditional digestive remedies present significant growth opportunities
The growing focus on digestive health is an important growth driver within herbal/traditional products in Italy, offering new opportunities for growth and diversification in response to evolving consumer needs. This scenario is being driven by the increasingly hectic and stressful lifestyles of younger generations, which translates into an increase in functional digestive disorders such as bloating, intestinal irregularity, and dysbiosis.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in Italy?
- Which are the leading brands in Herbal/Traditional Products in Italy?
- How are products distributed in Herbal/Traditional Products in Italy?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Herbal/Traditional Products in Italy - Category analysis
KEY DATA FINDINGS
Growth stabilises following pandemic boost
Aboca SpA extends its leading position over competition
High levels of trust and deep-rooted shopping habits attract consumers to pharmacy channel
Stable yet positive outlook for herbal/traditional products
Italy’s ageing population presents opportunities for new product development
Herbal/traditional digestive remedies present significant growth opportunities
Consumer Health in Italy - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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