The ongoing decline in the birth rates and the ongoing aging population reduces the potential for growth of paediatric consumer health over the forecast period. In addition, many parents opt for goods that are mild, with a worry about side-effects.
The competitive landscape is set to remain concentrated with a few large leading brands. This is due to the rather specific nature of these products, the small and limited target group and the limited growth potential of the category – especially with birth rates in decline.
Another limiting factor for growth is the availability and accessibility of paediatric consumer health. Many products can only be obtained through pharmacies, in order to ensure proper education and product usage.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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