PROSPECTS AND OPPORTUNITIES
Low birth rate will stifle category growth
Despite the slight uptick in the birth rate over 2023-4 caused by a rise in the number of immigrants, Portugal’s birth rate is in general decline and the population aged 0-12-years is therefore likely to continue declining over the forecast period. Several factors are behind this including a lack of economic and social security, changing views on the importance of starting a family and women focusing more on their careers.
Volume sales of paediatric cough/cold remedies will naturally fall as demand for paediatric dermatologicals rises
After the strong volume growth seen in paediatric cough and cold remedies over 2023-24, caused by the slump in children’s natural defences, sales are expected to slow down dramatically as immunity levels rebound. The increased attention of parents regarding their children’s health, and strong activity in terms of new product developments and communication campaigns from the main players, will support sales.
Parents are willing to trade up providing opportunity for added value products
Parents are willing to pay a premium to obtain the best products for their babies and children, and this is expected to positively impact value sales in the upcoming period. Products and brands that offer innovation in terms of convenience, new formats, and more natural ingredients stand to gain, especially when the product delivers greater efficacy.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Portugal?
- Which are the leading brands in Paediatric consumer health in Portugal?
- How are products distributed in Paediatric consumer health in Portugal?
- How has the regulatory and operating environment for Paediatric consumer health changed in Portugal?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Portugal - Category analysis
KEY DATA FINDINGS
Robust growth is visible in paediatric consumer health
Low levels of immunity drive sales of cough, cold and allergy remedies
Sales of paediatric vitamins and dietary supplements continue to normalise after pandemic boost
Low birth rate will stifle category growth
Volume sales of paediatric cough/cold remedies will naturally fall as demand for paediatric dermatologicals rises
Parents are willing to trade up providing opportunity for added value products
Consumer Health in Portugal - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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