PROSPECTS AND OPPORTUNITIES
Growing awareness of child health and development
Retail value sales of paediatric consumer health are expected to rise consistently over the forecast period, supported by demographic momentum, rising disposable incomes, and deepening awareness around child health and development. Government health campaigns, paediatric health education, and school-based wellness programmes will continue to boost parental vigilance towards common childhood illnesses and nutritional gaps.
Digital platforms play increasingly central role
Innovation in paediatric consumer health is reshaping how brands engage with both children and caregivers. Gummies, powders, and single-dose sachets are becoming more popular due to their ease of use and enhanced palatability.
Health authorities scrutinise paediatric formulations
Indonesia’s health authorities, particularly BPOM, continue to scrutinise paediatric formulations closely, especially those claiming curative effects. Regulators are now prioritising clear labelling for age suitability, dosage limits, and ingredient transparency, particularly for imported or influencer-promoted products.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Indonesia?
- Which are the leading brands in Paediatric consumer health in Indonesia?
- How are products distributed in Paediatric consumer health in Indonesia?
- How has the regulatory and operating environment for Paediatric consumer health changed in Indonesia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Indonesia - Category analysis
KEY DATA FINDINGS
Growing urban middle class supporting growth
Soho Industri Pharmasi extends lead
Parents appreciate expert advice and recommendations
Growing awareness of child health and development
Digital platforms play increasingly central role
Health authorities scrutinise paediatric formulations
Consumer Health in Indonesia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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