PROSPECTS AND OPPORTUNITIES
Paediatric consumer health expected to face slower growth
Paediatric consumer health in Brazil is expected to experience slower value growth throughout the forecast period driven by rising consumer awareness of treatment options. The proliferation of SKUs focused on the paediatric segment will be seen as a way to expand adult portfolios for incumbent players.
Retail e-commerce offers much future promise
In 2025, paediatric consumer health in Brazil witnessed significant progress in sales via retail e-commerce, and the momentum is projected to accelerate further in the forecast period. Almost one-quarter of parents in Brazil with children aged 0-17 years, purchase over-the-counter medicines in online retailers, according to Euromonitor’s Health and Nutrition Survey 2025.
Increased screen time may drive growing demand for paediatric products
Mobile phones and other electronic devices have become firmly integrated into the daily lives of the younger population, making it nearly impossible for them to go without. This continued reliance on digital devices has not only been seen in educational settings, but also during leisure time.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Brazil?
- Which are the leading brands in Paediatric consumer health in Brazil?
- How are products distributed in Paediatric consumer health in Brazil?
- How has the regulatory and operating environment for Paediatric consumer health changed in Brazil?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Brazil - Category analysis
KEY DATA FINDINGS
Nappy rash treatments underscore development of paediatric consumer health
Johnson & Johnson leads with Hipoglós in 2025
Private label bolsters the performance of the pharmacy channel
Paediatric consumer health expected to face slower growth
Retail e-commerce offers much future promise
Increased screen time may drive growing demand for paediatric products
Consumer Health in Brazil - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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