PROSPECTS AND OPPORTUNITIES
Bright outlook for the category as the focus shifts to preventative health
Sales of paediatric consumer health are projected to continue growing due to rising health awareness among parents and increasing urbanisation in Thailand. This should drive increased demand for child-focused nutrition and wellness products, with paediatric vitamins and dietary supplements set to remain the largest and most dynamic category over the forecast period.
Digital marketing set to be a key focus as players look to educate consumers
Digital access to product information, peer reviews, and influencer recommendations is expected to remain crucial to the development of the category. Influencers and key opinion leaders (KOLs) are likely to play a growing role in the marketing strategies of the leading players with parents increasingly obtaining their information online.
Regulation on digital marketing could be tightened over the forecast period
Thailand is likely to see a tightening of regulations on digital and social media advertising over the forecast period. The Thailand Food and Drug Administration (FDA) is taking a more proactive stance on regulating health product marketing in the digital age.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Thailand?
- Which are the leading brands in Paediatric consumer health in Thailand?
- How are products distributed in Paediatric consumer health in Thailand?
- How has the regulatory and operating environment for Paediatric consumer health changed in Thailand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Thailand - Category analysis
KEY DATA FINDINGS
Paediatric vitamins and dietary supplements the key growth driver
Players launch new products in response to growing market demand
Pharmacies leads sales but e-commerce is playing a growing role in the market
Bright outlook for the category as the focus shifts to preventative health
Digital marketing set to be a key focus as players look to educate consumers
Regulation on digital marketing could be tightened over the forecast period
Consumer Health in Thailand - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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