PROSPECTS AND OPPORTUNITIES
Increase in the birth rate should provide a boost to sales
Paediatric consumer health is poised for positive growth over the forecast period, supported by a projected modest increase in the birth rate and the expanding variety of available products. As the number of births in Denmark is expected to rise slightly, this should create a larger consumer base for paediatric consumer health products.
Competition likely to increase as retailers invest in their private label lines
Many Danish parents trust well-known brands to deliver paediatric consumer health products that are both safe and effective for their children. This continues to drive demand for the larger and more well-known products and has resulted in paediatric consumer health becoming relatively consolidated.
Focus on preventative health set to boost sales of paediatric vitamins and dietary supplements
Paediatric vitamins and dietary supplements is expected to remain the largest and most dynamic category over the forecast period in value terms (at constant 2025 prices). The health and wellness trend is encouraging an increasing number of consumers to support their children’s diet and lifestyles with paediatric vitamins and dietary supplements to ensure they are getting all of the nutrients that they need.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Denmark?
- Which are the leading brands in Paediatric consumer health in Denmark?
- How are products distributed in Paediatric consumer health in Denmark?
- How has the regulatory and operating environment for Paediatric consumer health changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Denmark - Category analysis
KEY DATA FINDINGS
Focus on preventative health boosting sales of paediatric consumer health products
Competition heats up in paediatric analgesics
Pharmacies dominate sales but e-commerce continues to win share
Increase in the birth rate should provide a boost to sales
Competition likely to increase as retailers invest in their private label lines
Focus on preventative health set to boost sales of paediatric vitamins and dietary supplements
Consumer Health in Denmark - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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