PROSPECTS AND OPPORTUNITIES
Ongoing positive sales driven by common paediatric needs and a robust regulatory framework
Value sales of paediatric consumer health will remain positive over the forecast period, driven by common paediatric health needs and underpinned by robust regulatory frameworks designed to protect young consumers.
Innovations will focus on wider varieties of vitamins and supplements, along with child-friendly formats, and sustainable packaging
A greater variety of vitamins and dietary supplements for children (such as with vitamins C and D) is expected to be seen over the forecast period, with a high number of new product launches and strong growth potential. Parents are expected to be increasingly interested in products for immune support, vitamins, and other wellness-focussed supplements.
Strict regulations on paediatric consumer health will continue
It is expected that the Serbian government will continue to remain strict regarding the advertising of paediatric consumer health to the general public. Advertisements must contain clear warnings and avoid misleading claims.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Serbia?
- Which are the leading brands in Paediatric consumer health in Serbia?
- How are products distributed in Paediatric consumer health in Serbia?
- How has the regulatory and operating environment for Paediatric consumer health changed in Serbia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Serbia - Category analysis
KEY DATA FINDINGS
Sales supported by parents’ willing to purchase OTC medicines for common childhood ailments
Nivea Baby retains its lead, while Sebamed nappy/diaper cream fares well
Pharmacies play a crucual role in advising parents on paediatric remedies
Ongoing positive sales driven by common paediatric needs and a robust regulatory framework
Innovations will focus on wider varieties of vitamins and supplements, along with child-friendly formats, and sustainable packaging
Strict regulations on paediatric consumer health will continue
Consumer Health in Serbia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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