PROSPECTS AND OPPORTUNITIES
Focus set to fall on clean labels and non-drug formulations
Sales of paediatric consumer health are expected to rise over the forecast period in value terms (at constant 2025 prices). This is partly due to the inclination among consumers to gravitate to brands over private label when choosing products for their children.
Nurturing wellness: the rise of natural paediatric vitamins and dietary supplements
Paediatric vitamins and dietary supplements is expected to remain the most dynamic category within paediatric consumer health over the forecast period. With a strong focus on their children’s physical and mental wellbeing, parents are increasingly turning to these products as essential tools for supporting healthy development.
State-led regulatory changes and GLP-1 approval for adolescents on the horizon
On the heels of New York’s ban on the sale of over-the-counter weight-loss and muscle-building supplements to individuals under 18, in 2025 a handful of states considered introducing a similar bill. Legislators are concerned that such supplements encourage eating disorders in youths and that sellers are targeting minors with exaggerated claims of rapid weight loss or muscle gain.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in USA?
- Which are the leading brands in Paediatric consumer health in USA?
- How are products distributed in Paediatric consumer health in USA?
- How has the regulatory and operating environment for Paediatric consumer health changed in USA?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in the US - Category analysis
KEY DATA FINDINGS
Paediatric consumer health focuses on clean and drug-free formulations
Brand-driven success in paediatric health and wellness
Social media triggering health concerns as more consumers shift online
Focus set to fall on clean labels and non-drug formulations
Nurturing wellness: the rise of natural paediatric vitamins and dietary supplements
State-led regulatory changes and GLP-1 approval for adolescents on the horizon
Consumer Health in the US - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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