PROSPECTS AND OPPORTUNITIES
Wellness movement and focus on allergies set to be key growth drivers
Sales of paediatric consumer health are expected to rise over the forecast period in value terms. Paediatric vitamins and dietary supplements is anticipated to remain the largest category within paediatric consumer health, while it is also anticipated to be the most dynamic.
Declining birth rates set to reshape the market and brand strategy in Australia
Data from the ABS shows that 286,998 births were registered in Australia in 2023, marking a 4.6 percent decline from the previous year.
Health concerns raised around melatonin supplements for children
Melatonin supplements, especially in gummies form, have become increasingly popular among Australian families seeking to improve their children's sleep. While melatonin is a naturally occurring hormone that regulates the sleep-wake cycle, its use in children, particularly without medical supervision, has raised concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Australia?
- Which are the leading brands in Paediatric consumer health in Australia?
- How are products distributed in Paediatric consumer health in Australia?
- How has the regulatory and operating environment for Paediatric consumer health changed in Australia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Australia - Category analysis
KEY DATA FINDINGS
Demand grows on the back of rising awareness of preventative care
New product launches drive growth in paediatric consumer health in 2025
Australia the “world’s allergy capital” driving growth in paediatric allergy remedies
Wellness movement and focus on allergies set to be key growth drivers
Declining birth rates set to reshape the market and brand strategy in Australia
Health concerns raised around melatonin supplements for children
Consumer Health in Australia - Industry Overview
Consumer health in 2025: The big picture
2025 Key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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