PROSPECTS AND OPPORTUNITIES
Price hikes are expected to drive value growth despite demographic and behavioural challenges
Value sales of paediatric consumer health are expected to increase over the forecast period, although growth will primarily be driven by further price hikes rather than volume gains. Self-medication is forecast to grow at a slower pace compared to adult categories.
Paediatric consumer health is set to see a shift towards herbal/traditional products
The herbal/traditional trend, which is gaining momentum within adult consumer health, is even stronger when it comes to paediatric consumer health. Vitamins and dietary supplements manufacturers and pharmaceutical companies are set to continue investing in paediatric herbal/traditional products, especially given the more flexible legal framework in comparison to standard paediatric consumer health products.
Rigid regulation and cautious consumer behaviour shape the future of paediatric consumer health
Across the forecast period, the legal framework is expected to remain more rigid for paediatric consumer health, with the distribution of standard paediatric OTC products restricted to pharmacies. New product launches are relatively rare in the category, as strong parental reliance on paediatricians limits opportunities for direct-to-consumer marketing.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Greece?
- Which are the leading brands in Paediatric consumer health in Greece?
- How are products distributed in Paediatric consumer health in Greece?
- How has the regulatory and operating environment for Paediatric consumer health changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Greece - Category analysis
KEY DATA FINDINGS
Paediatric consumer health records value growth despite a volume decline in 2025
Vian retains its leadership in paediatric consumer health as Effacol and Pharmasept drive dynamic growth
Pharmacies retain the lead in distribution while retail e-commerce gains in paediatric dermatologicals
Price hikes are expected to drive value growth despite demographic and behavioural challenges
Paediatric consumer health is set to see a shift towards herbal/traditional products
Rigid regulation and cautious consumer behaviour shape the future of paediatric consumer health
Consumer Health in Greece - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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