PROSPECTS AND OPPORTUNITIES
Paediatric consumer health to see shift to herbal/traditional products
The herbal/traditional trend, which is gaining momentum within adult consumer health, is even stronger when it comes to paediatric consumer health. Vitamins and dietary supplements manufacturers and pharmaceutical companies are set to continue investing in paediatric herbal/traditional products, especially given the more flexible legal framework in comparison to standard paediatric consumer health products.
Legal restrictions and consumer preferences to limit e-commerce’s prospects
E-commerce is predicted to continue to gain momentum in consumer health. However, despite baby care products stimulating a very large contribution to revenues for e-pharmacies, when it comes to paediatric consumer health, the retail value share of e-commerce is set to remain low, compared to other non-OTC categories, in the forecast period.
Falling birth rates to hamper retail volume growth
The downward trajectory in birth rates in Greece is a key barrier to retail volume sales development in paediatric consumer health. This is because the potential consumer base for these products is shrinking.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Greece?
- Which are the leading brands in Paediatric consumer health in Greece?
- How are products distributed in Paediatric consumer health in Greece?
- How has the regulatory and operating environment for Paediatric consumer health changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Greece - Category analysis
KEY DATA FINDINGS
Mild winter in 2023-2024 undermines the demand for paediatric cough/cold remedies and analgesics
Health professionals steer parents away from paediatric laxatives
Limited availability of OTC products affects performance
Paediatric consumer health to see shift to herbal/traditional products
Legal restrictions and consumer preferences to limit e-commerce’s prospects
Falling birth rates to hamper retail volume growth
Consumer Health in Greece - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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