PROSPECTS AND OPPORTUNITIES
A bright outlook for paediatric consumer health with parents putting their children’s health first
Paediatric consumer health is expected to remain on an upward trajectory with strong growth projected for the forecast period. The recovering economic situation and improving consumer confidence is likely to translate into higher consumer interest in purchasing a wider range of paediatric consumer health products, especially vitamins and dietary supplements.
Sales of vitamins and dietary supplements set to benefit from the improving economic situation
Paediatric vitamins and dietary supplements is expected to be the most dynamic category in paediatric consumer health over the forecast period (in value terms at constant 2024 prices). Some parents have been forced to economise due to the impact of Russia’s war in Ukraine but as the economic situation improves it is likely that spending on these products will increase.
Self-medication could become prominent when treating milder symptoms
Paediatric consumer health in Ukraine should also benefit from the fact that a number of categories remain underdeveloped in 2024. This could present opportunities for players to encourage consumers to switch to allergy remedies, diarrhoeal remedies and dermatologicals that have been specifically designed for children.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Ukraine?
- Which are the leading brands in Paediatric consumer health in Ukraine?
- How are products distributed in Paediatric consumer health in Ukraine?
- How has the regulatory and operating environment for Paediatric consumer health changed in Ukraine?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Ukraine - Category analysis
KEY DATA FINDINGS
Demographic factors remain an obstacle to growth but signs are more positive as parents prioritise spending on their children
Parents show willingness to self-medicate coughs and colds, with a growing emphasis on preventative health measures
Competitive landscape remains fragmented with Nurofen remaining on top
A bright outlook for paediatric consumer health with parents putting their children’s health first
Sales of vitamins and dietary supplements set to benefit from the improving economic situation
Self-medication could become prominent when treating milder symptoms
Consumer Health in Ukraine - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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