PROSPECTS AND OPPORTUNITIES
Improved economic conditions and increase in child population will drive future growth
The paediatric consumer health market in Nigeria is projected to steadily accelerating growth in constant value (2024 prices) terms over the forecast period, fuelled by economic improvements and an expanding child population. Despite a declining birth rate, the overall child population will continue to rise, increasing demand for paediatric health products.
Paediatric vitamins and dietary supplements will lead growth as rising levels of health awareness boost demand
Paediatric vitamins and dietary supplements is expected to see the strongest growth over the forecast period. While popular, these products experienced a slowdown in 2023 and 2024 due to inflation and rising prices.
Maintaining affordability will be key challenge for brands
Moving forward, the major challenge to growth will be ongoing inflationary pressures that keep prices high, limiting consumers' ability to afford dedicated children’s consumer health products. Brands will therefore focus on improving affordability by increasing local production and cutting costs.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Nigeria?
- Which are the leading brands in Paediatric consumer health in Nigeria?
- How are products distributed in Paediatric consumer health in Nigeria?
- How has the regulatory and operating environment for Paediatric consumer health changed in Nigeria?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Nigeria - Category analysis
KEY DATA FINDINGS
Inflationary pressures impact performance in 2024
Paediatric analgesics performs well, due to their essential status
Benylin Paediatric Syrup suffers product recall, while local brands see strong performance
Improved economic conditions and increase in child population will drive future growth
Paediatric vitamins and dietary supplements will lead growth as rising levels of health awareness boost demand
Maintaining affordability will be key challenge for brands
Consumer Health in Nigeria - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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