PROSPECTS AND OPPORTUNITIES
Paediatric vitamins and dietary supplements continue to drive growth
Having initiated the daily habit of giving vitamins to their children during the first COVID-19 lockdown, many parents are likely to persist with this habit over the forecast period. The idea that prevention is better than cure is growing, further stimulating sales of paediatric vitamins and dietary supplements.
Natural products gain pace in paediatric consumer health
There is set to be an ongoing switch towards more natural ingredients over the forecast period, and this trend is expected to be even stronger within paediatric consumer health compared to products for adults. Natural solutions, especially in paediatric dermatologicals, are expected to grow, with consumer concerns over hormonal disrupters' use.
Growing willingness to spend on paediatric consumer health
Although the number of births and the 0-12-year-old population in Turkey is decreasing amid an ageing population trend, this is not expected to be a strong barrier to the development and growth of paediatric consumer health. The willingness of parents to spend on medicines specifically for children is increasing in line with the preventative health trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Turkey?
- Which are the leading brands in Paediatric consumer health in Turkey?
- How are products distributed in Paediatric consumer health in Turkey?
- How has the regulatory and operating environment for Paediatric consumer health changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Turkey - Category analysis
KEY DATA FINDINGS
Rising interest in children’s health drives sales of paediatric products
Demand for paediatric vitamins and cough medicines drives sales on the landscape
Herbal remedies benefit from the rising interest in natural products
Paediatric vitamins and dietary supplements continue to drive growth
Natural products gain pace in paediatric consumer health
Growing willingness to spend on paediatric consumer health
Consumer Health in Turkey - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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