PROSPECTS AND OPPORTUNITIES
Paediatric consumer health to benefit from parents having dedicated budget for their children’s needs
Paediatric consumer health offers further growth potential over the forecast period. Despite lingering financial concerns heading into the forecast period, the category is likely to continue to benefit from the fact that many local consumers will prioritise their children’s health wherever possible.
Immune support to drive strong performance predicted for paediatric vitamins and dietary supplements
Paediatric vitamins and dietary supplements is predicted to record the strongest retail volume and value growth over the forecast period. Although retail volume growth notably slowed post-pandemic towards the end of the review period following the surge witnessed in 2020 and 2021, with cash-strapped parents attempting to supplement their children’s nutritional needs through meals, demand is expected to regain strong momentum over the forecast period.
Omnichannel approach to sales likely to prevail
Post-pandemic sales of paediatric consumer health continue to be driven by the dominant distribution channel of pharmacies. However, many retailers now have an established e-commerce presence in South Africa, in which they are investing to improve the user experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in South Africa?
- Which are the leading brands in Paediatric consumer health in South Africa?
- How are products distributed in Paediatric consumer health in South Africa?
- How has the regulatory and operating environment for Paediatric consumer health changed in South Africa?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in South Africa - Category analysis
KEY DATA FINDINGS
Willingness to spend on paediatric consumer health despite inflationary pressures
Nappy (diaper) rash treatments remains a stable category despite falling birth rate
Brand loyalty is notable in paediatric consumer health products
Paediatric consumer health to benefit from parents having dedicated budget for their children’s needs
Immune support to drive strong performance predicted for paediatric vitamins and dietary supplements
Omnichannel approach to sales likely to prevail
Consumer Health in South Africa - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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