PROSPECTS AND OPPORTUNITIES
Preventative health trend to foster demand for paediatric vitamins and dietary supplements
Paediatric consumer health in South Africa is expected to continue to grow, with a moderate retail value (constant 2025 prices) CAGR projected over the forecast period. Growth is set to be driven by parents' prioritisation of children's health, which maintains stable demand for products in the category.
Innovation anticipated in terms of formats and flavours to easy regular consumption
Players are expected to continue to innovate in the category by introducing new products that are more child-friendly in terms of format and flavour, making them more palatable to ease regular consumption. Health and wellness trends are anticipated to drive growth in paediatric consumer health.
Nappy (diaper) rash treatments to see the highest retail value CAGR despite a declining birth rate
Nappy (diaper) rash treatments is projected to see the highest retail value CAGR over the forecast period. While the birth rate in South Africa is expected to continue to experience a gradual decline, there is increasing interest in and use of nappy (diaper) rash treatments.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in South Africa?
- Which are the leading brands in Paediatric consumer health in South Africa?
- How are products distributed in Paediatric consumer health in South Africa?
- How has the regulatory and operating environment for Paediatric consumer health changed in South Africa?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in South Africa - Category analysis
KEY DATA FINDINGS
The category prospers as child healthcare remains the priority for parents
A robust competitive landscape
Consumers continue to value pharmacists’ recommendations while an omnichannel approach gains weight
Preventative health trend to foster demand for paediatric vitamins and dietary supplements
Innovation anticipated in terms of formats and flavours to easy regular consumption
Nappy (diaper) rash treatments to see the highest retail value CAGR despite a declining birth rate
Consumer Health in South Africa - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
-
- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
-
- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!