PROSPECTS AND OPPORTUNITIES
Growth in paediatric health expected to continue, albeit at a slower rate due to population dynamics
Current value sales of paediatric consumer health products are anticipated to increase throughout the forecast period, underpinned by a growing emphasis on self-care, heightened awareness of children's health needs, and ongoing advancements in OTC paediatric offerings. Persistent challenges in accessing healthcare in Ireland are likely to maintain demand for readily available paediatric solutions, as local consumers continue to manage minor ailments at home.
Digital trends in Ireland will support the growth of paediatric health
Brands are expected to continue focusing on innovative packaging solutions, such as incorporating QR codes that direct consumers to dosage instructions and informative resources. Meanwhile, e-commerce platforms are likely to enhance user experience by providing tailored product recommendations, and telepharmacy services are growing in popularity, enabling pharmacists to offer advice remotely.
Sustainability and natural formulas set to gain traction
Irish parents are showing a growing preference for natural and clean-label paediatric products. There is rising interest in herbal and sugar-free options, particularly for products frequently used to treat coughs and colds.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Ireland?
- Which are the leading brands in Paediatric consumer health in Ireland?
- How are products distributed in Paediatric consumer health in Ireland?
- How has the regulatory and operating environment for Paediatric consumer health changed in Ireland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Ireland - Category analysis
KEY DATA FINDINGS
Paediatric consumer health continues to grow despite declining birth rates
Reckitt Benckiser continues to lead with Nurofen
Pharmacies remains the largest channel, offering trusted advice
Growth in paediatric health expected to continue, albeit at a slower rate due to population dynamics
Digital trends in Ireland will support the growth of paediatric health
Sustainability and natural formulas set to gain traction
Consumer Health in Ireland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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