PROSPECTS AND OPPORTUNITIES
Low birth rates will push volume sales back into decline
The growth prospects for paediatric consumer health category in Italy is expected to moderate, although it will be structurally affected by the persistent decline in birth rates that has characterised the country for many years now. Istat data confirms the negative trend will continue, consolidating Italy's position among the European countries with the lowest birth rates.
Natural products and phyto-therapeutic products should atttract parents
Despite the unfavourable growth expectations for paediatric consumer health, mainly due to demographic decline and a reduction in the paediatric population, there is a significant evolving trend towards solutions based on natural ingredients among both parents and paediatricians. This evolution reflects a growing focus on safety, tolerability, and prevention, with the aim of limiting the prescription of paediatric drugs to strictly essential cases.
Policies to support birth rate are likely to have a limited impact
Nonetheless, the policies introduced in Italy in recent years to support the birth rate could have a positive impact on the paediatric segment, as they aim to support the growth of the child population and, consequently, the demand for products and services for children. The main measures adopted by the National Social Security Institute (INPS) include strengthening the Universal Child Allowance, increasing the Nursery Bonus, and introducing the New Birth Bonus for 2025, which provides a one-off contribution of €1,000 for each new child born or adopted into low-income families.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Italy?
- Which are the leading brands in Paediatric consumer health in Italy?
- How are products distributed in Paediatric consumer health in Italy?
- How has the regulatory and operating environment for Paediatric consumer health changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Italy - Category analysis
KEY DATA FINDINGS
Flu epidemic boosts sales of paediatric consumer health
Tachipirina holds strong competitive advantage as trusted brand among parents
Grocery retailers gain share with parapharmacy corners in-store
Low birth rates will push volume sales back into decline
Natural products and phyto-therapeutic products should atttract parents
Policies to support birth rate are likely to have a limited impact
Consumer Health in Italy - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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