PROSPECTS AND OPPORTUNITIES
Paediatric consumer health to prioritise innovation and portfolio adjustments to offset impact of decline in birth rate
The paediatric consumer health segment will increasingly have to deal with the falling birth rate in Italy in the coming years. Recent Istat data, in fact, confirm the negative trend that sees the country moving further and further away from the European average in terms of birth rate, to an index of 1.
Paediatric supplements have room to expand and address new mental wellbeing needs
Products perceived to promote paediatric mental wellbeing represent an area with notable growth potential. In recent years, in fact, there has been a growing awareness of the importance of mental health even in childhood, an issue that was often overlooked or underestimated in the past.
Vitamins and dietary supplements of organic origin set to be adopted by parents and paediatricians for the wellbeing of children
Vitamins and dietary supplements features amongst the most promising areas of the paediatric consumer health segment for the near future. Indeed, both parents and paediatricians are increasingly cautious about using medicines for children, especially over the longer term, preferring alternative solutions whenever possible, including supplements.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Italy?
- Which are the leading brands in Paediatric consumer health in Italy?
- How are products distributed in Paediatric consumer health in Italy?
- How has the regulatory and operating environment for Paediatric consumer health changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Italy - Category analysis
KEY DATA FINDINGS
Paediatric consumer health navigates unexpected flu season, prioritising skin care and sustained demand for vitamins
Paediatric vitamins and dietary supplements thrive on parental trust and evolving doctor recommendations
Compelling product presentations are key to unlocking doctor advocacy and market growth
Paediatric consumer health to prioritise innovation and portfolio adjustments to offset impact of decline in birth rate
Paediatric supplements have room to expand and address new mental wellbeing needs
Vitamins and dietary supplements of organic origin set to be adopted by parents and paediatricians for the wellbeing of children
Consumer Health in Italy - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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