PROSPECTS AND OPPORTUNITIES
Clean formulations and labelling to gain weight in the category
A modest retail value (constant 2025 prices) CAGR is projected for paediatric consumer health over the forecast period. Retail value growth is likely to be sustained by consumers favouring brands over private label when purchasing medicines for children.
Players to increase their focus on naturalness
Demographic trends shrinking the paediatric population are set to hinder growth potential. However, there is a notable shift towards solutions based on natural ingredients, driven by both parents and paediatricians.
Health and wellness trends to influence paediatric consumer health
The demand for herbal products is likely to be driven by health and wellness, potentially mirroring trends in adult consumer health. In this vein, herbal/traditional paediatric products are expected to grow in number, variety and importance over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Germany?
- Which are the leading brands in Paediatric consumer health in Germany?
- How are products distributed in Paediatric consumer health in Germany?
- How has the regulatory and operating environment for Paediatric consumer health changed in Germany?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Germany - Category analysis
KEY DATA FINDINGS
Players invest in marketing and communication to raise awareness of products and benefits
Kenvue offers a strong, established brand portfolio to lead
Omnichannel strategies develop
Clean formulations and labelling to gain weight in the category
Players to increase their focus on naturalness
Health and wellness trends to influence paediatric consumer health
Consumer Health in Germany - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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