PROSPECTS AND OPPORTUNITIES
Moderate growth predicted for overall category
General conditions for OTC paediatric products are not conducive to rapid growth, with Lithuania’s birth rates slowing down. However, as the country’s economy stabilises there will be some upward movement in both volume and value terms.
Vitamins and dietary supplements set to do well
Vitamins and dietary supplements will be a fairly successful segment within paediatric consumer health over the forecast period. Parents will remain concerned for their children’s wellbeing and will to invest in prevention, boosting sales of vitamins and dietary supplements that are often consumed daily.
No sign of new challengers
Möller's, Nurofen, and Ibuprom are likely to remain the major brands in the market, with no newcomers anticipated to upset the status quo. Nurofen is seen by many as the golden standard to tackle fever, whereas Möller's is very popular as a source of omega-3, and offers various convenient formats, such as gummies.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Lithuania?
- Which are the leading brands in Paediatric consumer health in Lithuania?
- How are products distributed in Paediatric consumer health in Lithuania?
- How has the regulatory and operating environment for Paediatric consumer health changed in Lithuania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Lithuania - Category analysis
KEY DATA FINDINGS
Post-pandemic surge settles down
Ibuprofen still preferred product, with fish oil also popular
Continued shift towards products with a natural positioning
Moderate growth predicted for overall category
Vitamins and dietary supplements set to do well
No sign of new challengers
Consumer Health in Lithuania - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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