PROSPECTS AND OPPORTUNITIES
Modest outlook for paediatric consumer health
Paediatric consumer health is expected to see only very modest growth in constant value terms (2024 prices) over the forecast period. Although birth rate is expected to see a marginal increase, category growth will be restricted by economic conditions in the short term, with the recession likely to squeeze household budgets early on.
Private label likely to make inroads from a small base
Many Swedish parents trust the well-known brands to deliver products that are both safe and effective for their children. This will likely strengthen demand for leading and well-known brands in paediatric consumer health, leaving the landscape relatively consolidated.
Wider product availability to support paediatric acetaminophen
Paediatric acetaminophen is expected to see solid growth over the forecast period as products become more widely available. Choice is limited with GSK Consumer Healthcare’s Alvedon brand dominating this category.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Sweden?
- Which are the leading brands in Paediatric consumer health in Sweden?
- How are products distributed in Paediatric consumer health in Sweden?
- How has the regulatory and operating environment for Paediatric consumer health changed in Sweden?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Sweden - Category analysis
KEY DATA FINDINGS
Brighter outlook for paediatric consumer health
Paediatric vitamins and dietary supplements remain a key focus for parents
Parents favour online shopping for convenience and lower prices
Modest outlook for paediatric consumer health
Private label likely to make inroads from a small base
Wider product availability to support paediatric acetaminophen
Consumer Health in Sweden - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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