PROSPECTS AND OPPORTUNITIES
Immune-strengthening products are anticipated to see strong growth momentum
Paediatric vitamins and dietary supplements is likely to remain the largest and most dynamic subcategory within paediatric consumer health in Malaysia over the forecast period. Parents are expected to maintain a strong focus on strengthening their children’s immune systems, to protect them from illnesses and contagious diseases within the school community.
Strong potential for products that can support cognitive functioning
During the forecast period manufacturers are expected to look to take advantage of the growing number of health-conscious parents in Malaysia. This will likely not only include the promotion of paediatric vitamins and dietary supplements to support the immune system and general health, but also products to support cognitive functioning and overall growth.
Expansion of pharmacy network will be key driver of growth, but e-commerce will grow in importance
In terms of distribution, it is likely that sales of paediatric vitamins and dietary supplements will remain dominated by health and beauty specialists, with consumers trusting these stores to provide safe and hygienic products. Indeed, the number of pharmacy outlets in the country increased during the review period, with major players, including Big Pharmacy, AA Pharmacy, Healthlane Pharmacy, Alpro Pharmacy and Sunway Multicare Pharmacy, focusing on opening stores in residential neighbourhoods, in order to make consumer health products more easily accessible to their customers.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Malaysia?
- Which are the leading brands in Paediatric consumer health in Malaysia?
- How are products distributed in Paediatric consumer health in Malaysia?
- How has the regulatory and operating environment for Paediatric consumer health changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Malaysia - Category analysis
KEY DATA FINDINGS
Paediatric vitamins and dietary supplements continue with strong growth momentum, thanks to continuing focus on preventative health
Paediatric cough, cold and allergy remedies demonstrate rising demand
Domestic players make impact with host of new product launches
Immune-strengthening products are anticipated to see strong growth momentum
Strong potential for products that can support cognitive functioning
Expansion of pharmacy network will be key driver of growth, but e-commerce will grow in importance
Consumer Health in Malaysia - Industry Overview
Consumer health in 2024: the big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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