PROSPECTS AND OPPORTUNITIES
Supplements will continue as key growth driver
Value sales of paediatric consumer health are expected to rise further over the forecast period, with vitamins and dietary supplements continuing to drive expansion. Strong demand is encouraging both local and international brands to expand into children’s products.
Gummies and new formats set to become more prevalent
Gummies will strengthen their presence as the preferred format, with brands such as Nature’s Way, Scott’s, YouVit and Penta-vite introducing new flavours and ranges. Children perceive gummies as fun and easy to consume compared to tablets.
Sustained relevance for cough/cold remedies amid pharmacy channel expansion
Paediatric cough/cold remedies will remain an important contributor to growth, as parents remain alert to common ailments and seek early treatment at home. Innovation is continuing, particularly from local manufacturers such as Jin Bin, which recently launched Hurix’s ChillAway Syrup for Kids - a herbal/traditional remedy for colds, sore throats and coughs.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Malaysia?
- Which are the leading brands in Paediatric consumer health in Malaysia?
- How are products distributed in Paediatric consumer health in Malaysia?
- How has the regulatory and operating environment for Paediatric consumer health changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Malaysia - Category analysis
KEY DATA FINDINGS
Premiumisation and supplements ensure strong growth
GSK retains lead while By-health posts fastest growth
Retail collaborations drive distribution as e-commerce builds momentum
Supplements will continue as key growth driver
Gummies and new formats set to become more prevalent
Sustained relevance for cough/cold remedies amid pharmacy channel expansion
Consumer Health in Malaysia - Industry Overview
Consumer health in 2025: the big picture
2025 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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