PROSPECTS AND OPPORTUNITIES
Reopening of society and increasing number of coughs and colds will ensure growth
With the impact of the pandemic waning, society has reopened leading to greater contact among children. This has resulted in an increase in the number of various viral diseases, including coughs and colds, therefore paediatric health care is set to experience further volume growth over the forecast period.
Paediatric vitamins and dietary supplements and indigestion and heartburn remedies as key areas of growth
Paediatric vitamins and dietary supplements are projected to see the fastest retail volume growth in the period to 2029 due to the increasing tendency of parents to take preventive measures that can improve the general health and wellbeing of their children and make them less susceptible to specific illnesses. Paediatric indigestion and heartburn remedies, meanwhile, should see the second fastest retail volume growth thanks to a steady demand for products used to treat conditions like trapped wind and reflux in infants, as standard OTC digestive remedies are not considered suitable for this purpose.
International brands will maintain their dominance
The paediatric category will continue to be dominated by international brands such as Nurofen over the forecast period as local brands are perceived to offer inferior quality and be less effective. Parents do not want to experiment with products when medicating their children and they do not tend to try to save on paediatric products, therefore the use of and trust in local brands is expected to remain low going forward.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Kazakhstan?
- Which are the leading brands in Paediatric consumer health in Kazakhstan?
- How are products distributed in Paediatric consumer health in Kazakhstan?
- How has the regulatory and operating environment for Paediatric consumer health changed in Kazakhstan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Kazakhstan - Category analysis
KEY DATA FINDINGS
Rising birth rate and health consciousness drive demand in 2024
Effectiveness with safety and quality are key in paediatric consumer health
Multinational brands lead with their reputation for quality and effective products
Reopening of society and increasing number of coughs and colds will ensure growth
Paediatric vitamins and dietary supplements and indigestion and heartburn remedies as key areas of growth
International brands will maintain their dominance
Consumer Health in Kazakhstan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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